The success story of GI labels in the OAPI region: Oku honey
Oku honey is pure multi-floral bee honey. This type of honey is distinguished by its white color, sweet and slightly acidic honey taste, floral fragrance, crunchy, light, and critical character. The name protected as a geographical indication is “WHITE HONEY OF OKU”; The white honey of Oku is produced in the northwest of the Republic of Cameroon.
Since the labeling of Oku honey by the African Organization for Intellectual Protection (OAPI) in 2013, its price has continued to rise. It has gone from 1,500 F per liter to about 5,000 F. And it still has a bright future ahead of it since its label gives it a guarantee of quality and therefore, an increase in income for producers, as well as better access to international markets. However, to take full advantage of the label, the extension of cultivated areas, the creation of packaging plants, and the establishment of the transport circuit must be completed.
It is therefore important to note that the geographical indication label has a considerable impact on the marketing of a product